A grey British shorthair cat sitting on a green velvet cushion

Services

Three ways we move the needle.

Strategy, digital advertising, and print from one partner who knows the pet industry from the inside. Every engagement is built around a more profitable, more visible business.

Business consulting

Profitability audits and growth planning.

Advice from someone who has actually owned and operated in the pet industry — so the recommendations fit how a pet business really runs.

Margin & cost structure review
A close look at where money comes in and where it leaks out, so you know which changes will matter most to profitability.
Operations & staffing efficiency
A review of how the day-to-day runs and how your team is scheduled and deployed against demand.
Growth roadmap & goal setting
A written plan with clear goals and priorities, so everyone knows what comes first and why.
Well suited to

Owners who want a clearer picture of their numbers and a plan to grow, before spending more on marketing.

Discuss consulting

Digital advertising

Google and Meta campaigns, built and managed.

Campaigns designed to put your business in front of pet owners who are ready to buy — and managed for you, month after month.

Google Search & Local Ads
Show up when pet owners nearby search for the services you offer.
Meta (Facebook & Instagram) Ads
Reach local pet owners in the feeds where they already spend their time.
Monthly performance reporting
A straightforward report each month on what ran and how it performed.
Well suited to

Businesses that want more new clients and want to know what their ad spend is doing.

Discuss digital advertising

Print material

Flyers, mailers, and in-store signage.

Printed pieces that reinforce your brand and drive walk-in traffic on the ground — designed to match everything else your clients see.

Flyers & direct mail
Pieces for the mailboxes and counters of the neighborhoods you serve.
In-clinic & in-store signage
Signage that helps the people already through your door see what else you offer.
Brand-consistent design
Every piece designed to look like it belongs to the same business as your ads.
Well suited to

Clinics, salons, boarding facilities, and shops that rely on local, walk-in, and repeat business.

Discuss print

Common questions

Questions, answered.

The short answers to what owners ask first.

What is VetMark Media?

VetMark Media is a veteran-owned marketing and consulting firm that works exclusively with pet businesses. It offers three services: business consulting, digital advertising on Google and Meta, and print material such as flyers, direct mail, and signage.

Who founded VetMark Media, and where is it based?

VetMark Media was founded by Wes McKithern, a U.S. Army veteran who has worked in pet industry operations since 2018. The firm is based in Florida.

What area do you serve?

VetMark Media works with pet businesses in Florida, primarily across the Central Florida area.

Do you only work with pet businesses?

Yes. VetMark Media is 100% focused on the pet industry: veterinary clinics, groomers, boarding facilities, retailers, and the rest of the pet business world.

Who will I actually be working with?

You work directly with VetMark Media’s owner. There are no account managers and no runaround.

What does the first consultation cost?

Nothing. It is a free, no-obligation strategy call, and we respond to every request within one business day.

Get started

Ready to grow your pet business?

Request a free consultation and we’ll talk through where your business stands today — and exactly where VetMark Media can help.

No cost. No obligation. Response within one business day.