VetMark Media

About

We’ve run the business. Now we help you win.

VetMark Media is a veteran-owned marketing and consulting firm based in Central Florida, built for one industry only — the businesses that care for pets.

A terrier waiting in the reception area of a boutique veterinary clinic

Our story

Founded on ownership, not a playbook.

VetMark Media was founded on real pet industry ownership and consulting experience — not a generic marketing playbook.

We know the margins, the seasonality, and the clients your business depends on. That knowledge comes from operating inside the industry, and it shapes every recommendation we make.

That’s why every strategy, every ad, and every printed piece is built specifically for veterinary clinics, groomers, boarders, retailers, and the rest of the pet business world — not adapted from some other industry.

Wes McKithern, founder of VetMark Media, with family

Founder

Wes McKithern

VetMark Media is owned and led by Wes McKithern, a U.S. Army veteran with 15 years of military service and a career spent running pet businesses.

Wes has worked in pet industry operations since 2018 — first leading a store and then a district for a pet retail and resort group, and since 2022 directing multi-location franchise operations for a grooming brand, with a focus on training, process, and profitability.

Wes’s military service includes four years in the 101st Airborne Division, followed by the Texas Army National Guard and the Army Reserve, with deployments to Iraq, Kosovo, and Afghanistan. Wes also holds the Google Digital Marketing & E-Commerce Professional Certificate and has a background in graphic and web design.

When you work with VetMark Media, you work with Wes directly. The planning, discipline, and follow-through that military service demands are the standard every client engagement is held to.

15 years
Military service
Since 2018
Pet industry operations
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What you can expect

One partner, fully accountable.

Most pet businesses end up managing a consultant, an ad agency, and a printer who never speak to each other. We bring the three together so the plan, the campaigns, and the printed pieces all point the same way.

  • Pet industry background

    Consulting and ownership experience built specifically inside the pet industry.

  • Full-spectrum support

    Strategy, digital ads, and print — one partner instead of three vendors.

  • Direct, no-fluff access

    You work directly with VetMark Media — no account managers, no runaround.

Who we serve

Built for the people who care for pets.

If pets and their owners are your customers, this firm was built for you.

  • Veterinary clinics

    Practices that want a fuller schedule and a healthier bottom line.

  • Groomers

    Salons and mobile groomers building a base of loyal, repeat clients.

  • Boarding facilities

    Boarding and daycare operators managing seasonality and occupancy.

  • Pet retailers

    Independent shops competing for local foot traffic and attention.

Get started

Ready to grow your pet business?

Request a free consultation and we’ll talk through where your business stands today — and exactly where VetMark Media can help.

Request a free consultation

No cost. No obligation. Response within one business day.